Legal
Last updated: 7 August 2026
Aurum Fox Ltd (“Aurum Fox”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, communicate with us, make an enquiry, become a client, attend an event, or receive marketing communications from us.
Aurum Fox Ltd is a UK-registered company operating within the fine art and alternative asset sector.
For the purposes of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, Aurum Fox Ltd is the data controller in respect of personal information covered by this Privacy Policy.
Depending on how you interact with us, we may collect and process information including:
We aim to collect only information that is reasonably necessary for the relevant purpose.
We may use personal information to:
Aurum Fox may use Mailchimp, an email marketing service provided by Intuit, to manage mailing lists and distribute newsletters and other electronic communications.
Where you are included on an Aurum Fox mailing list, information such as your name, email address, communication preferences and information relating to your interaction with our emails may be processed through Mailchimp.
Our electronic communications may use technologies that allow us to understand whether an email has been delivered, opened or interacted with. Where applicable, we may use this information to understand engagement and improve the relevance and effectiveness of our communications.
We will only send electronic direct marketing where permitted by applicable law.
Where consent is required, we will obtain the appropriate consent. In other circumstances, we may rely upon another applicable lawful basis or exception where the relevant legal requirements have been satisfied.
Every Aurum Fox marketing email will provide a clear method of unsubscribing from future marketing communications.
You can also ask us to stop sending marketing communications at any time by contacting Enquiries@aurum-fox.com.
Opting out of marketing will not prevent Aurum Fox from contacting you where necessary regarding an existing transaction, contractual matter, legal or regulatory requirement, or another non-marketing matter.
Depending upon the circumstances, we may process personal information on the following legal bases:
Contract – where processing is necessary to enter into or perform a contract with you.
Legal obligation – where processing is necessary for us to comply with applicable legal or regulatory requirements.
Legitimate interests – where processing is reasonably necessary for our legitimate business interests or those of a third party, provided those interests are not overridden by your rights and interests.
Consent – where you have provided your consent to specific processing. Where we rely upon consent, you may withdraw it at any time.
The legal basis and any applicable rules governing electronic direct marketing will depend upon the circumstances in which your information was obtained and used.
Where permitted by applicable law, Aurum Fox may contact existing clients and individuals who have previously expressed an interest in our services regarding fine art, alternative asset classes, artists, exhibitions, market developments, company news and related opportunities which we believe may be relevant to them.
We may use third-party service providers, including Mailchimp, to distribute these communications.
Where consent is legally required before sending electronic marketing, we will obtain the appropriate consent.
Where we rely upon another lawful basis or an applicable exception to electronic marketing rules, we will ensure that the relevant legal requirements are satisfied.
Every electronic marketing communication will provide recipients with a clear and straightforward method of unsubscribing.
Aurum Fox does not sell your personal information.
We may share personal information with carefully selected third parties where reasonably necessary to operate our business or provide our services, including:
Where third parties process information on our behalf, we expect them to process that information appropriately and in accordance with applicable data-protection requirements.
Some service providers used by Aurum Fox may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate measures to ensure that the transfer complies with applicable UK data-protection legislation, including recognised adequacy arrangements or appropriate contractual safeguards where required.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying applicable legal, accounting, compliance, regulatory and reporting requirements.
Different categories of information may therefore be retained for different periods.
When personal information is no longer reasonably required, we will delete, anonymise or securely dispose of it in accordance with our applicable procedures.
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
Depending upon the circumstances, UK data-protection legislation may provide you with rights including the right to:
These rights may be subject to legal conditions and exemptions.
To exercise your rights, please contact: Enquiries@aurum-fox.com
If you have concerns regarding the way Aurum Fox processes your personal information, please contact us first so that we have an opportunity to investigate and address your concerns.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent supervisory authority for data protection.
Our website and electronic communications may contain links to websites operated by third parties.
Aurum Fox is not responsible for the privacy practices of third-party websites. We recommend reviewing the relevant privacy policy before providing personal information to a third party.
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or applicable legal and regulatory requirements.
The latest version of this Privacy Policy will be made available on our website and the date of the most recent update will be displayed at the top of this page.
For questions regarding this Privacy Policy, requests concerning your personal information or changes to your marketing preferences, please contact:
