Art Investing, Explained
by the People Who Do It
This is where the Aurum Fox team talk through the fundamentals of art investing. From market trends to artist research, each vlog is designed to educate, inform, and help you build a more confident view of the art market.
3 Reasons Investors
Choose Fine Art
Founder Kazi Hoque outlines three core reasons fine art continues to attract sophisticated investors, including performance, scarcity, and artist momentum.
What Auction Results
Really Tell You About Value
George, Head of Sales & Purchasing at Aurum Fox, breaks down how auction results validate value and signal growing demand, with Greg Deda as a case study.
Three Reasons Investors Choose Fine Art
In this opening vlog, Aurum Fox Founder Kazi Hoque explains three core reasons why an increasing number of sophisticated investors are allocating capital to fine art. From its historical performance during periods of uncertainty, to the inherent scarcity of original works, and the momentum that can build around top-tier and emerging blue-chip artists, Kazi outlines the fundamentals that drive long-term value in the art market.
What Auction Results Really Tell You About Value
In this vlog, George, Head of Sales & Purchasing at Aurum Fox, explains why auction results matter far more than most people realise. He breaks down how public sales create verified market data, why strong results attract institutional attention, and how rising auction trends often signal an artist’s move into emerging blue chip or blue chip status. Using Greg Deda as a real-world example, George shows how a single landmark sale can shift an artist’s market trajectory almost overnight.
Why Fine Art Performs Well During Inflation
In this vlog, Harry explains why fine art has historically acted as a strong hedge against inflation. He looks at how rising living costs push investors towards tangible assets, why demand at the top end of the art market remains resilient during economic uncertainty, and how cultural value continues to grow regardless of wider conditions. A clear, practical explanation of why fine art can play a stabilising role in a long-term portfolio.
Inside Aurum Fox: Experiencing the Work of Greg Deda
In this vlog, Aurum Fox Founder Kazi Hoque takes viewers inside our latest private event at Foxhills Country Club, where potential investors had the opportunity to view works by Greg Deda in person. Kazi explains why seeing paintings first-hand matters, how we guide collectors through the process, and how events like this help investors understand both the artwork and the thinking behind each acquisition.
Why Fine Art Performs Well During Inflation
Harry breaks down why fine art can protect value during inflationary periods and play a stabilising role in a long-term portfolio.
Inside Aurum Fox:
Experiencing the Work
of Greg Deda
In this vlog, Aurum Fox Founder Kazi Hoque takes viewers inside our latest private event at Foxhills Country Club, where potential investors had the opportunity to view works by Greg Deda in person. Kazi explains why seeing paintings first-hand matters, how we guide collectors through the process, and how events like this help investors understand both the artwork and the thinking behind each acquisition.